Congratulations, you’ve decided to become a freelance makeup artist! One of the first decisions that you’re going to have to make before you can start advertising your services is to work out how much you want to charge. Rates of freelance makeup artists differ depending on skill types, specialization, and location. Working out your pricing structure will take time, and it’s not something that you can do overnight. Your cosmetology services rates or bridal makeup prices matter. No one is going to be able to pick a number out of thin air for you. So, read on this  to learn more on setting your prices as a freelance makeup artist.

Pricing Strategy: Building the Prices as a Freelance Makeup Artist

This guide will tell you what factors to consider when coming up with your pricing, so you have a competitive rate that is making you money and allowing you to grow your freelance business. As defined, competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition. This pricing method is used more often by businesses selling similar products or services.

1. Figure Out the Local Rate

When you decide to launch a freelance makeup career, you decide what your market is. How far are you willing to travel and are you based in a city? You have to identify your prices as a freelance makeup artist. You want to get to understand the average price that other makeup artists charge in your areas. You’ll find that makeup artist prices can vary from one location to the next, with those based in the city charging higher prices. Ask your friends and family if they know of any other makeup artists in your area or conduct a quick google search. Almost every makeup artist will have their own website with a pricing list, so this should be easy to do.

The last thing you want to do is to launch your freelance makeup career with prices that are too high for your area. When you first visit a client, you don’t want them to feel like they’re being overcharged for your service. After your name becomes more established and you build a solid client list, you can consider increasing your rate. To begin with, you want to come in at a competitive price for your local area to attract first-time clients.

2. Focus On Your Skills

If you’re a makeup artist entering the freelance world with experience in the industry, you want to capitalise on this. Work out what you can offer that makes your services different and consider optional services that clients can bulk onto your basic makeup packages. If you know how to use airbrush makeup, you can offer this as an add-on to a basic makeup package.

These add-ons can help improve your revenue without bumping up the price of your basic packages. Other optional add-ons include things like eyelash application.

3. Pricing Reflects Your Experience

As a freelance makeup artist, you want to make sure that your pricing reflects your skillset and experience. If you’re starting in the world of makeup and haven’t got prior experience, you might find that you need to keep your prices low until you build up a portfolio of work. Overpricing your services and not delivery will do nothing to help you grow your freelancing career. Once you develop a name for yourself and a following on your social media platforms, you can increase your prices.

If you’re entering the world of freelance makeup artistry with previous experience and a strong portfolio, you can justify charging a higher rate. Rates of freelance makeup artists also reflect the products that they use. If your professional kit is full of high-end brands, your clients will be happier with paying a higher rate for your service.

4. Bridal Party Rates or Bridal Makeup Prices

Rates of freelance makeup artists always account for events to bring in more revenue. While you want to create a structure for basic rates that you can use for everyday makeup services, you want to create event packages. The most popular one will be wedding packages, which can be extremely lucrative if you price correctly. As a freelance makeup artist, most of your time between April and August will be spent working at weddings.

Let’s focus on wedding packages.

Wedding makeup packages usually come with a trial run for the bride, which you can throw in for free as a consultation or charge an additional fee. You will want to determine what size of bridal parties you can offer your services for. Freelance makeup artists often work with both the bride and her bridesmaids, with bridal party sizes differing depending on the type of wedding. If there are twelve bridesmaids, you might not be able to do all their makeup by yourself. You should come up with a sample price for bridal party makeup that includes a bride and three bridesmaids that you can use to promote your wedding packages. The bridal makeup prices are very important.

For these packages or for the bridal makeup prices, you’ll also want to factor in your time and travel into your rate. If you’re working at a wedding in the morning, it’s unlikely that you’ll be dealing with any other bookings that day. You want to work out a half-day and a full day rate for wedding packages, as well as determining how far you’re willing to travel. Some freelance makeup artists also price their wedding packages by the hour, by the number of people or by an hourly rate. You’ll need to decide which one makes the most sense for you.

5. Work Out Your Expenses

Rates of freelance makeup artists have to cover the costs associated with the job. You won’t be making any profit until you have your expenses covered. The most obvious expense is the price of your professional makeup kit. Working out this expense will depend on the quality of the products you use, which can be reflected in your price. It would be impossible to work out the cost of every milliliter and microgram of product you apply on a client. You want to have a ballpark figure in mind, which you can work out by estimating the average number of uses you get for each product.

Along with the price of your kit, there are other expenses that you might not consider. Travel can be a major expense. While you won’t be paying the cost of renting a salon, you have to travel around to see your clients. Think of the area that your services cover and work out what your daily transportations costs could be. If you’re able to take public transport in the city, this can be easier to work out by taking the cost of your travel pass and dividing it between your average number of daily clients.

When you are looking at the rates of freelance makeup artists, you’ll see that every freelancer charges a different rate. You need to figure out what pricing structure would work for you while reflecting your experience and covering your expenses. When you’re writing up your pricing list, you want to think of optional add-ons that you can offer to bump up your revenue as well as your wedding packages.

How to Showcase Your Services with Potential Clients

Professional stylists or freelance makeup artists can easily connect with prospective clients because there are online platforms that connect service providers and customers looking for barber services and beauty services related to makeup, haircuts, hairstyling, manicure, pedicure, massage and facials. You can achieve this because you can simply sign up for free as Service Provider at Indulge Now. Meeting the state license and other regulatory requirements, a traveling barber can create profile and list the barbering services without paying subscription fees. You can set your rates or prices as a freelance makeup artist. This includes setting your bridal makeup prices. Once your profile is complete, indulgence seeking clients can search you. Because of the accessibility, potential customers can request an appointment.

Indulge Now is a virtual marketplace for Indulgence Seekers and Service Providers. It is a gateway to relaxation, beauty and wellness at the comfort of one’s home, office, or other venue. Providing an easy access of the Indulgence Seekers and Service Providers community, this online platform caters to the following services: massage, medical therapy, facial, body treatments, hairstyling, hair removal, make-up, nail care and barber services.