Image: Not Only for Clients But Also for Service Providers such as Hairstylists, Barbers or Cosmetologists

In the era of internet memes, social media influencers, and TikTok videos, people’s perception of the word “image” has shifted to center around one’s appearance. As we scroll through the pages of Instagram or Facebook, our minds are driven solely by what our eyes see. A happy couple with a stunning sunset in the background, a well-coiffed hair on a model’s head or fit bodies that are replicas of Greek Adonises. These snapshots of beautiful things are what we consider what image is, or what “our” image should be.

What is image for a hairstylist, a barber, a makeup artist or a nail specialist?

What power can we yield from image in these times?

By definition, image is the impression that a person, an organization, or a product gives to the public. (Oxford Online Dictionary) In the psychosocial sense, your image is a mental picture of yourself or your concept of one’s self. This concept is shaped and molded in your mind by what you are exposed and your experiences. How you see yourself internally reflects what you show externally.

Your image is the most effective communication tool you can use to convey a message. Your appearance, paired with your words and actions, complete your image. Understanding the power of your image will allow you to manage people’s perception of you. It communicates a message of positivity and professionalism. The right photo or video of the service providers affiliated to Indulge Now helps in the accurate demonstration of their jobs and professional disciplines. For example, the hairstyle of a hairstylist on-demand should reflect the credibility of the hairdresser, who will provide in-home service.

How to Manage your Image?

Managing your image is a skill, and just like any other skill, it requires practice and effort.

Personal Assessment

A good starting point is taking a personal assessment of how you picture the best image of yourself. Having an internal conversation is a healthy step to discovering your inner self. And, it can be through meditation or writing on a journal,

Invite Help

Follow it up with an interpersonal assessment and invite help from people close to you and perhaps professional consultants. An honest and impartial opinion, and words of encouragement help you evaluate what you need to keep or improve on with your image.

Put into Action: Live the Brand as a Hairstylist, Barber or Makeup Artist

This part is when you get to have a little fun. Put into action what you need to improve about yourself! From getting a new hairstyle, trimming your beard, a complete manicure and pedicure, and a wardrobe overhaul, these changes (or treats) will help reflect who you are inside onto the outside. As suggested in an article, one can live the brand by having your actual lifestyle and brand be one and the same. If you are getting beauty service, it has to fit your lifestyle as well. To get a makeover, you can easily tap the help of other traveling barbers, mobile hairstylists, nail specialists or freelance makeup artists.

Update Your Profile Online

There are many ways to show the world who you are and to embrace the changes you have made. First, you can update your professional online presence, such as your Indulge Now profile. This will help increase your network, and perhaps your net worth. Then, you can refresh your social media content with posts that make you happy. Sharing stories and engaging the potential audience through a personalized profile also helps in cultivating effortless interactions. It is important for the customer to know about the service providers who will be working near them before availing of their services. So, if you have a service provider profile in Indulge Now, it is highly recommended that you have profile photo and work photos. You can even add a profile video, in which you can elaborate why you are a good hairstylist or barber and inform your potential clients of your skill set.

Why Care About Image?

Harnessing the power of your image is one of the best weapons you can have in your arsenal. Our self-image reveals what we hold to be true about ourselves. Establishing a personal connection with the customer helps in a more comfortable exchange of services. The right portrayal you show in your profile entails trust, information, knowledge, and decision-making considerations so that your services can be booked. Improving your image is not only for your personal again, but it can help inspire others to look inside themselves, and let the world see their beauty within.