Top Makeup Trends from Instagram
When it comes to social media, not even TikTok can rival Instagram. The platform has over a billion users, with 500 million daily active users engaging with the Instagram Stories feature. With a global audience, Instagram has the potential to make or break makeup trends. Makeup brands have been built off the back of Instagram followers, with the platform showing the potential to turn one makeup look into a viral trend.
Instagram is a vital asset that every freelance makeup artist should be using to stay on top of the trends and see what products are becoming best-sellers. We’re sharing four of the top makeup trends from Instagram that every freelance makeup artist needs to know.
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Intricate Eyeliner
With face masks looking like they’re sticking around, makeup trends have shifted their focus on the eye. As your face mask covers the lower half of your face, it’s all eyes of your eyeliner. Beauty influencers and celebrity makeup artists are thinking outside the box with intricate eyeliner that is anything but the normal cat-eye look.
This trend revolves around creating lines and geometric shapes across the crease and eyelid using a liquid or pencil eyeliner. While you can use black for this look, most freelance makeup artists choose to go for a bold shade or even a white liner.
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Dewy Glow
If the pandemic has given us one makeup trend, it’s the resurgence of a natural foundation look. With the reality of face masks, no one wants to wear a foundation that will smudge throughout the day. The glass-skin trend is all about creating a natural base with concealer and a buildable foundation, before adding a touch of highlighter. You don’t want to overlook the importance of skin care products in achieving this makeup trend. You’ll always want to apply a hydrating base, primer, or moisturizer to your client’s face before starting their makeup.
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Bold Eyeshadow Shades
Intricate eyeliner isn’t the only eye-related makeup trend we’re seeing on Instagram. The combination of mask-wearing and the resurgence of 80s trends has brought jewel-tone eyeshadow back in vogue. It’s time to shelf the neutral eyeshadow shades and experiment with bold, jewel, and earth-tone hues instead. If you’re a freelance makeup artist, it’s a good idea to familiarise yourself with what shades complement different eye colors to help create a look that works for every client.
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Wispy Eyelashes
If you’ve spotted a trend with these makeup looks, you’re right on the money. Natural-looking, wispy eyelashes are one of the biggest makeup trends on Instagram. This trend is the perfect one to capitalize on as a freelance makeup artist, especially if you have training on how to do a lash lift or lash extensions. These treatments give you the appearance of natural lashes, with the length and volume of falsies. The beauty of these wispy eyelashes is that you’ll always look Instagram-ready, whether or not you’re wearing makeup.
As a freelance makeup artist, you want to be using Instagram as a tool to connect with clients and stay on top of all the trends.
Makeup Artists: Connect with your Clients at Indulge Now
When the pandemic hit in 2020, the professionals in the beauty and grooming industry faced challenges. Now, there is hope. Hairstylists, barbers, beauticians or nail specialists can easily connect with prospective clients. Indulge Now is an online platform or marketplace, which connects service providers and customers looking for barber services and other services related to haircuts, hairstyling, manicure, pedicure, massage and facials.
If you are a freelance makeup artist, you can sign up for free as Service Provider at Indulge Now. Meeting the state license and other regulatory requirements, a traveling barber or freelance hair stylist can create profile and list the barbering and beauty services without paying monthly subscription fees. Once your profile is complete, indulgence seeking clients can search you. Because of the accessibility, potential customers can request an appointment.
